Luxury apartments have been opened: the volume of luxury housing on the market has grown by a third in a year

The volume of supply in the primary market of Moscow's elite segment increased by 26% compared to the same period last year, analysts said. The cost of such facilities has increased by a quarter, and demand has jumped by 10%. The growing interest in luxury real estate is also largely due to the strengthening of the ruble, a decrease in interest in foreign assets and the realization of pent-up demand, experts say. Another price increase is expected in the near future due to the extremely high popularity of such apartments. About why luxury real estate is popular today, see the Izvestia article.

How the demand for "elite" has grown

The total supply volume in the primary market of Moscow's elite segment as of September 2025 is 89.9 thousand square meters, analysts told Izvestia. This is a 26.2% increase compared to the same period last year, the Tekta Group said. Apartments account for 80% of the housing volume, and apartments account for 20%.

The weighted average cost per square meter reflects a similar trend. The cost of almost 3.5 million rubles per 1 sq. m. was recorded in the apartment segment. Compared to September 2024, an increase of 23% was noted. At the same time, in the apartment segment, the average price was fixed at around 2.4 million rubles per square meter.

"The steady growth in demand for luxury real estate indicates a steady interest in this type of housing," said Elizaveta Sevastyanova, the company's commercial director. — Most buyers today purchase apartments for their own living. In the current economic situation and with the current monetary policy, luxury housing is becoming a long-term investment.

Half of the supply from Moscow alone is represented in three districts of the capital: Zamoskvorechye — 18.3%, Presnensky — 16.6%, Khamovniki — 13.1%. Most of the supply is at the initial stage of construction readiness. According to NDV Real Estate Supermarket, since the beginning of the year, the demand for "elite" has increased by 37.5%.

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"Business class accounts for a large share of sales - 49.4%, comfort class is in second place with a share of 45.7%, followed by premium — 3.5% and elite segments - 1.4%," said Elena Chegodaeva, head of the company's analytics and consulting department.

This year, Moscow's luxury real estate market is steadily gaining momentum. Demand increased by 10-15%, and the deluxe segment recorded a 12% increase in consumer activity in the first half of the year, added Irina Soboleva, Commercial Director of Baltschug Development. By the end of 2025, interest in the most expensive and rare objects may already be a quarter higher than a year earlier.

The luxury real estate market in Russia's largest cities is showing significant growth, confirmed Svetlana Pinigina, founder of Pinigina Consulting. For example, in Moscow, the average price per square meter in new buildings reached a historic maximum of 2.2 million rubles — 18% per year, and in St. Petersburg prices rose to 932 thousand rubles, adding 39% per year.

However, in the premium segment, the supply decreased by 5% year—on-year, from 438.2 thousand square meters in September 2024 to 416.3 thousand square meters, the Tekta Group added. The share of apartments is 90%, apartments — 10%. At the same time, the price per square meter increased — an increase of 31.8%, and the cost of apartments increased by 10.1%.

In the deluxe segment, only about 2 thousand square meters were sold in August 2025, which is +28.5% compared to the same period last year. In the premium class, sales decreased slightly compared to August last year.

Why luxury real estate is popular

One of the trends, for example, in the premium housing segment has become the demand for multi-room apartments, analysts at NDV Supermarket of Real Estate and Strana Development Group said. From January to August 2025, apartments with three or more living spaces accounted for 14.4% of demand in the premium class, which is 2% more than in the same period last year.

Since the beginning of the year, sales of multi-room lots have increased by 10.4%. The largest increase in consumer activity is noticeable in the segment of "treshek" — they began to be purchased 15% more often.

— The choice of buyers of premium housing is primarily determined by the location, price and overall impression of the project. More than 90% of clients focus on areas with developed infrastructure where they can combine career and family life. For 78%, it is also important that the project creates a sense of belonging to life in a prestigious and unique place," said Alexander Gutorov, Vice President, Head of Sales and Marketing at Strana Development Group.

The luxury real estate market is traditionally minimally susceptible to general crisis phenomena, unlike the economy and comfort segments, where the issue of price and rate is at the forefront and buying an object for cash is the exception rather than the rule, said Evgeny Shavnev, CEO of FLIP LLC, an investment company in the real estate market.

"If ordinary housing, especially in the new—build market, feels ambiguous this year, then the luxury real estate market is stable: demand remains high enough and creates supply," he noted. — However, now there are more and more forecasts about an imminent shortage of supplies, which also warms up the market and accelerates prices.

The main reason for this dynamic is the massive influx of capital, Svetlana Pinigina confirmed. Some of the wealthy clients are traveling back to Russia due to recent political and macroeconomic events, while others prefer not to keep funds abroad, remaining loyal to their country.

"Homecoming has become fashionable," she said. — The impact of lower interest rates on deposits and the closure of old deposits with high yields of over 20% is also obvious. This freed up large sums. Against this background, luxury housing, the supply of which is limited, is perceived as the safest and most reliable asset that will definitely not become cheaper. Thus, there is money both in Moscow and in the regions.

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According to him, the weighted average price per square meter in the primary market has exceeded 2 million rubles for the first time in history, while in some projects the cost has reached a record 9.5 million rubles. The average transaction price is about 190-200 million rubles. This is 40% more than in the same period last year.

The growing interest in luxury real estate is largely due to the strengthening of the ruble, a decrease in interest in foreign assets and the realization of pent-up demand, Irina Soboleva believes. Buyers consider premium apartments as a reliable way to save capital and protect themselves from inflation.

"The offer has also increased: the number of deluxe lots has increased by almost 70%, but there is still a shortage of truly unique apartments," the expert explained.

Against this background, prices continue to rise smoothly: by the end of the year, the premium and deluxe segments, according to experts, will rise in price by another 12-18%.