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- Vacation by size: Russians will be able to have a cheap vacation in Penza and Veliky Novgorod
Vacation by size: Russians will be able to have a cheap vacation in Penza and Veliky Novgorod
Vacations in several regions have significantly fallen in price for tourists this summer, analysts told Izvestia. Penza, Tula, Novgorod, Dagestan and Samara are among them, analysts told Izvestia. The cost of daily rental housing there decreased by 16-34% year on year. The most budget-friendly places to relax are Barnaul, Omsk and Ulan-Ude. A noticeable decrease in prices for tourist accommodation was recorded in the so-called quiet regions, where Russians spend leisurely vacations, experts noted. About where else in Russia you can have an inexpensive vacation, see the Izvestia article.
Where to rent an apartment cheaply in summer
In July 2025, prices for daily rent among tourists in a number of regions decreased by 16-34% compared to the same period last year, booking services told Izvestia. Penza, Novgorod and Tula regions fell the most, according to Yandex Travel.
"These regions are united by the demand of tourists for small towns and local tourist routes: here you can rent country houses and apartments in historical centers for daily rent, the infrastructure for individual travel is developing, and demand is distributed evenly, without overload," the analysts noted.
So, in the Penza region, on average, in July of this year, a night in one of the tourist accommodation facilities in the region will cost 2.7 thousand rubles. In the Novgorod region, the cost of a day is 6.4 thousand rubles, in Tula — 4.4 thousand rubles.
At the same time, the average cost of a night in Penza hotels this summer is 6 thousand rubles, added Elena Shelekhova, head of the press service of the OneTwoTrip travel planning service. Tourists mostly choose three-star hotels: they account for 44% of bookings.
— They pay an average of 6.5 thousand rubles per night for accommodation in Tula. They mostly choose non—star options — 38% of bookings and three-star hotels," the expert pointed out. — The average cost of a night in hotels in Veliky Novgorod this year is 9.7 thousand rubles.
In Dagestan, Samara, Tyumen and Voronezh regions, the price per night decreased on average from 4.1 thousand to 4.8 thousand rubles, Yandex Travel added. And daily housing in North Ossetia, Volgograd and Pskov regions will cost 5-6 thousand rubles.
Relatively inexpensive tourist rentals from major cities this summer are in Krasnodar, Rostov-on-Don, Samara, Voronezh, and Yekaterinburg, the marketing director of the Russian online housing booking service Daily told Izvestia.<url>" by Airat Musin.
— It is possible to rent housing in these cities for an average of 3.3–3.8 thousand rubles per day, — he noted. — As for seaside resorts, it is budget—friendly and well possible to go to the resorts of the Sea of Azov, where prices range from 4 thousand to 5 thousand rubles per day, and to the resorts of the Caspian Sea, where the rates are 3-3.5 thousand rubles per day.
In addition, the low cost of rent is traditionally in Yessentuki and Pyatigorsk – from 3.4 thousand to 3.8 thousand rubles per day.
According to the press service of the Avito Travel housing reservation service, the lowest prices for renting daily holiday apartments in the summer of 2025 can be found in Komi, Orenburg and Kurgan regions, as well as Mordovia. In each of the regions, housing is offered at a price of up to 2.6 thousand rubles.
In the suburban real estate segment, the most budget—friendly facilities are located in the Kurgan, Orenburg and Astrakhan regions, Khakassia and Buryatia - an average of 4.2 thousand to 5.5 thousand rubles per day.
In general, the average cost of renting a house in Russia this summer is 5.4 thousand rubles per day, the rate has increased by 10% over the year, said Airat Musin. The largest share of bookings is in St. Petersburg, Moscow, Kazan, Nizhny Novgorod, Sochi, Kaliningrad. The demand for Dagestan, the resorts of the Kaliningrad region and Karelia grew the most during the year.
Which regions have budget vacations?
The most affordable prices for accommodation this summer turned out to be in Barnaul, Omsk and Ulan-Ude — in these areas the average cost of a night does not exceed 4 thousand rubles, follows from the data of the hotel search and booking service from 2GIS Othello. Novosibirsk and Krasnodar are the most popular budget destinations, accounting for 2% of all summer bookings.
Of the top 15 most popular destinations this summer, it is cheapest to book accommodation in Novosibirsk and Krasnodar, where the average check for one night is 4.3 thousand and 4.6 thousand rubles, respectively. It will be more expensive in the village of Estosadok (Adler district of Sochi, Krasnodar Territory) and the village of Sirius (Krasnodar Territory) — an average of 9.7–9.8 thousand rubles per night in a hotel.
According to the platform Bronevik.com Based on the analysis of open prices for all types of tours, the most budget—friendly this summer is available in the city of Krymsk, Krasnodar Territory, the average check per night is 3 thousand rubles, Stavropol — 3.8 thousand rubles and Cherkessk — 3.9 thousand rubles.
According to the Tutu travel service, in the summer of 2025, the cost of one night in tourist facilities decreased in Orenburg by 17%, Omsk by 11%, Grozny by 9%, Blagoveshchensk by 7%, Ufa and Rostov—on—Don by 6%, Oryol by 5%., Ulyanovsk, Dzhubga and Tyumen — by 3%, Adler — by 2%.
According to Othello, Moscow is most often booked for the summer of 2025, accounting for 13% of all summer bookings. St. Petersburg, Kazan, Adler and Sochi are also among the top five.
At the same time, it is most profitable to spend the night in the summer of 2025 in Orenburg — an average of 2.7 thousand rubles per night, Orel — 3 thousand rubles, Omsk — 3.4 thousand rubles, Essentuki — 3.5 thousand rubles, Stavropol, Ufa and Blagoveshchensk — 3.6 thousand rubles per night.
Why are prices going down?
In July, the most noticeable decrease in prices was recorded in the so-called quiet regions, where the tourist focus is shifted to small towns, country routes and a leisurely pace of travel, experts noted.
"These destinations are becoming more and more popular amid tourist fatigue from mass resorts: high prices, overloaded infrastructure and similar vacation scenarios," the booking services added. — More and more travelers are choosing individual trips with an atmosphere of comfort, color and local discoveries.
Such a decrease in prices may be due to the redistribution of the tourist flow, says Valery Tumin, director of the Russian and CIS markets at fam Properties.
"Perhaps this year people have the opportunity to travel to other regions of Russia or abroad, where previously vacations were unavailable due to restrictions or high prices," he believes. — As a result, the demand for domestic destinations of the second and third echelon weakened, which led to lower prices.
In addition, the short-term rental market was also affected by competition: during the period of high domestic tourism during the pandemic, many owners put up their homes for daily rent, and the number of offers on various platforms increased significantly. Now that the flow of tourists has decreased, landlords have to adjust rates to maintain occupancy.
"We can't rule out the seasonal factor either — price declines after the May holidays are quite typical," he said. — However, the scale of the drop — from 16 to 34% — indicates a change in market conditions, and not just seasonality. This confirms that tourist demand has become more selective and price-sensitive this year.
The decrease in the average cost of one night at different tour sites in some areas may be due to increased logistics, while in others it may be due to increased competition for tourists from other regions, said Marina Tikhankova, head of hotel marketing at the Tutu travel service.
But in Orenburg and Omsk, for example, the offer of apartments has increased.
"We see how competition for the attention of travelers is growing: more and more regions are launching programs that support domestic tourism, and demand for it is steadily increasing," she said. — Against this background, Russians' preferences are changing.
For example, this summer Yeysk "shot up": +82% of bookings compared to 2024.
— Trends also influence travelers, in particular, "monastic", — said the expert. — In June-August 2025, the demand for accommodation in Diveevo, a village in the Nizhny Novgorod region with many religious attractions, increased by 62%.
For those who book more than three nights, hotels can provide additional discounts. Those who are ready for early booking will also be able to save on housing. So, according to the expert, it is possible to save 10-15% of the vacation budget.
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