The broadcast about modern types of fraud became the most popular on Rutube in 2025

In 2025, users watched videos on Rutube more than 50 billion times, and the most popular broadcast on the platform was a video on the topic "Modern types of fraud. Basic protection schemes and methods". This is evidenced by data from the Rutube analytical center, published on Friday, December 26.

According to the presented analytics, users spent an average of 46.1 minutes per day on the site in 2025. At the same time, Rutube's monthly audience reached 80.6 million people, and the number of posted content exceeded 430 million videos.

The top popular broadcasts also included the videos "Why can back pain radiate to other parts of the body?" and "THREE CATS. Educational cartoons for kids — Learn numbers and colors." Among the shows on Rutube, the most popular among viewers were "Evil Tongues", "Mom, it's not me" and "Overcome Dad".

In the UGC content segment, the most viewed videos were "LEARNING COLORS and Coloring Ice Cream. Educational cartoon for kids", "Colored Balls Baby Bottle Educational cartoons Learning colors" and "Neighbor built a house in 4 months".

The most watched program on the site last year was "Unrealistic Politics with Nikita Mikhalkov." It is followed by "AZN. Literature. Memoirs" and "Friendship is born in a dispute."

Commenting on the results of the year, Alexander Zharov, CEO of Gazprom Media Holding, noted that Rutube has undergone an active transformation, both in the field of technological and product development.

"We try to make a convenient and interesting service for all users: authors, viewers, advertisers. We can see how the content library is growing, the time that users spend on the site is increasing, and the volume of UGC videos is increasing. More and more new bloggers are coming to us, new channels are appearing. We also try to make safe content, because children often watch videos, and it's very nice that moms trust us on the content issue. By the way, the most popular cartoon on Rutube was "Kitty the Cat". The Blue Tractor is in second place, and Masha and the Bear are in third place," he noted.

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