MTS Media has announced the rebranding of its services

MTS Media Holding, which manages the media businesses of the Erion digital ecosystem (formerly the MTS ecosystem), will start operating under the ON Media brand in December. The rebranding covers both the holding itself and B2B assets, original content producers, and media services within it.

Subscription media services have already been integrated in terms of operational management and product in the KION cluster since the beginning of the year, the company noted. From December 4, the venues will receive new names: the KION online cinema will be called KION, streaming and book services will be called KION Music and KION Strings. The holding company will also launch a single "KION Top" subscription.

The rebranding will affect not only the holding's B2C services, but also its B2B assets. The KIONFILM production center, which produces original films and TV series, will be called "ON Studio" from December, and the MTS Label music company will be called "ON Label".

The production of offline events at MTS Live will be concentrated in the production center with the new name "ON Show", which previously did not have a separate brand. Ticket sales are consolidated in the Ticketland service. The Basis and Ticketscloud ticket systems and the Bartello food ordering and table reservation service remain in the family of B2B services.

Sofia Mitrofanova, CEO of ON Media, noted that "the main goal of the holding is to create content and give users emotions and impressions wherever they are, online and offline." "The new name combines the essence of our business, the vivid emotion and impressions that we give, because ON is a steady symbol of inclusion, discovery and the beginning of something new or already known," she stressed.

MTS Media Holding was founded in February 2024. He combined the B2B and B2C assets of the MTS digital ecosystem in the entertainment sector.

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